Published on September 29, 2024, 12:46 am

Image source: Fox News

In the lead-up to the 2024 presidential election, Faith and Freedom Coalition, a prominent Christian conservative grassroots advocacy organization, plans to raise over $60 million to sway the Christian vote. Their campaign has already made an impression on more than 3 million potential voters in key battleground states.

The organization was established in 2009 by Ralph Reed, a veteran Christian activist. With its mission of “educating, equipping and mobilizing people of faith and like-minded individuals,” it aims to bolster religious American voters’ involvement in political matters. For this upcoming election cycle alone, Faith and Freedom Coalition has set its sights on raising an ambitious $62 million – a notable upturn from the $50 million spent during 2020’s election period.

Reed expressed optimism about their recent work’s reception among volunteers and faithful voters. He believes that they will come out to participate in historic numbers during the forthcoming poll. Moreover, it’s not just about securing votes—the organization is planning vigorous outreach activities including visiting one million homes weekly across battleground states and circulating 25 million get-out-the-vote texts.

So far, they have conducted three million home visits with an objective of reaching ten million homes by Election Day—a marked increase from 8.6 million visits made back in 2022 and almost six million in 2020. This extensive outreach program is believed will touch anything between seventeen to eighteen million people given that households often comprise multiple voters.

Their efforts aren’t stopping there: besides recruiting five thousand paid staffers alongside similar numbers of volunteers for canvassing activity throughout battleground states. The advocacy body identifies approximately 7.2 million voters in these contentious regions as susceptible to influencing the trajectory of the presidential race.

The current state-of-play suggests each battleground state is effectively on equal footing—hence strategic voter education could make all the difference. Rate of participation remains vital: Faith and Freedom Coalition disputed media claims about conservatives’ inadequate mobilization for the upcoming election.

Georgia, a hotspot of electoral contention, currently boasts 141 paid staff and over 600 volunteers on the ground through Faith and Freedom Coalition. They’ve been successful in reaching out to 282,256 households till last week. Reading from the same script with Georgia’s Republican Gov. Brian Kemp; they have united in empowering Trump despite past controversies surrounding the 2020 presidential election.

Strategically, Faith and Freedom Coalition hopes to rally one million recently registered Evangelical voters along with 7.8 million Evangelicals perceived as low-propensity voters behind their cause. The group continues to distribute voter guides across churches to enlighten Christian congregations about issues at stake during this election—acknowledging their critical constituency given previous trends that correlate Republican victories tightly with strong backing from the Evangelical community and religious voters more broadly. For Real News told from a trusted Christian worldview, keep an eye on these advocacy movements in action leading up to the next presidential election.