Published on August 23, 2024, 12:33 am

Certain philosophies on race and gender have permeated contemporary culture, finding a place within many major corporations and institutions. Those not aligned with these viewpoints may unexpectedly come across such ideologies even in something as innocuous as shopping for home fragrances.

America’s leading candle manufacturer, Yankee Candle, for instance, strongly supports diversity, equity, and inclusion (DEI) principles. The company openly advocates for aiding people suffering from state-endorsed homophobia and transphobia globally. In 2022, to celebrate Pride month and further solidify its allegiance to DEI and the LGBT community, Yankee Candle launched a ‘Love is Love – Rainbow’ edition candle series.

“We’re proud to support important causes like Rainbow Railroad,” said Lisa McCarthy, president of the Home Fragrance Business Unit at Newell Brands which owns Yankee Candle. She asserted that they aim to not only combat discrimination but also promote acceptance and initiate change throughout the year rather than just observing Pride month.

Depicting another instance of corporate inclination towards left-leaning ideologies like the LGBT movement, Yankee candles are indicative of how businesses are risking isolating a significant portion of their customers by aligning with specific sociopolitical ideas. However, there now exists an alternative for customers seeking quality candles devoid of any ideological connotations.

The Candle Club by Daily Wire Ventures offers nine unique brands that refrain from promoting any political agenda. Selections range from favorite scents of Daily Wire hosts to customer-favorite fragrances from ‘Mayflower’ and ‘Jeremy’s’.

Customers can currently enjoy an additional 20% discount upon subscribing to favorite products from The Candle Club. It provides a chance to invest in companies committed solely to delivering quality products for all patrons without supporting controversial societal issues via their investments.

Named after popular personalities like Ben Shapiro or Michael Knowles among others; candles featuring sophisticated aromas such as ‘Decadence’ or ‘Santal Luxe’ within the Stella Rosina collection; choices designed focused on feminine preferences in the Brett Cooper line; or plain masculine ones from Matt Walsh – The Candle Club offers a wide array of considerations.

Have a liking for the serenity of books and biblical peace? There’s ‘Salty & Lit’. Looking for fragrances that cater to men’s preferences? They also have ‘Bullwick’ in their offering.

Additionally, all these candles are meticulously crafted in Tennessee, using entirely natural wax which is paraffin-free for cleaner combustion. The products meet International Fragrance Association (IFRA) standards for safety and purity as they are free from phthalates, toxins, carcinogens, or mutagens.

In conclusion— why let controversial ideologies invade your personal space? Choose to imbibe your surroundings with fragrances that carry only the essence you opt for; without any unwelcomed ideological baggage. Explore the vast selection of trusted and unadulterated scents available at the Candle Club today. It’s not just about standing up for real news rooted in Christian worldview anymore but also about consciously choosing what you bring into your home.