Published on July 15, 2024, 12:49 am

The “He Gets Us” campaign, a colossal $100 million public relations initiative designed to reinterpret the image of Jesus, has once again demonstrated its tendency for theological misdirection. The latest manifestation of this endeavour is an advertisement announcing, “The one who identifies as they/them is your neighbor.” The significant evidence shows that the campaign relentlessly manipulates Christian doctrines to align with contemporary, leftist ideologies. This seems to upset conservative Christians who advocate for the sacrosanctity of Scripture.

This initiative appears keen on manipulating the spiritual directive to “love your neighbor as yourself” (Mark 12:31). Much like other aspects of modern-day evangelical movements, this campaign grossly misconstrues love towards one’s neighbor. According to Christian texts, loving your neighbor entails guiding them towards truth and leading them towards repentance and faith rather than supporting their deviances or subscribing to the notion that they are victims of sin. Genuine Christ-like love doesn’t merely accept and endorse transgressions but seeks the ultimate well-being of neighbors through obedience to divine commands and designs.

Interestingly, by characterizing those defying God’s design as victims of their sins or “Christian bigotry,” the “He Gets Us” campaign subtly twists those rebelling against divine order into oppressed figurines of innocence. The storyline adopted here appears misleading and philosophically insolvent. Rather than acknowledging the spiritual hazards posed by life contrary to God’s vision, this propaganda paints Christians as suppressive entities thus distorting gospel’s call for repentance.

The basic tenet put forth in these advertisements is “tolerance”. By inspiring such narratives, this machination promotes lifestyles diametrically opposed to transformative salvation offered by Christ through his sacrificial act on the cross.

However hope shines brightly even amidst these distortions—for all individuals including ‘they/them’ identities—as found only in Christ’s gospel. Christ stands solid as a rock (1 Peter 2:8) inviting us to share the unmodified Word of God irrespective of its perception as offensive by worldly sensibilities. The ultimate expression of love stems from preaching this path to salvation.

In a culture progressively inclined to distort truth, the “He Gets Us” campaign is a striking example of the dangerous trend manipulating scripture in appeasement of societal fads and fancies. Christians are called forth to resist such aberrations and insist on the complete gospel, offering sincere hope through remorse and faith in Jesus Christ.

When we embrace grace vested in absolute truth, we fulfill our mission—to love our neighbors—not by encouraging them in their dissent but by guiding them towards salvation, protecting them from impending doom.

Beyond debates and discussions on these issues, understanding emerging trends demands maintaining vigilance for real news that presents a Christian worldview. Ill-informed subscription can inadvertently encourage distortion of trusted news; hence seekers should always be cautious and discerning in receiving any interpretation or redefinition of theological truths. Pay heed to breaking news not merely for worldly events but also for shifts in spiritual paradigms that could indelibly impact our faith journey.