Published on July 14, 2024, 1:30 am

The recently launched “He Gets Us” campaign, an ambitious $100 million PR initiative associated with the rebranding of Jesus, continues to exhibit its penchant for religious inaccuracies. The latest phase features a slogan stating that the person who identifies as they/them is your neighbor, representing continued attempts to contort Christian principles to suit contemporary liberal ideologies. This move incites both deep concern and criticism among conservative Christ-followers who affirm and value Biblical authority.

The said advertisement seems to manipulate a vital commandment from the Bible – “love your neighbor as yourself” (Mark 12:31), in a manner that does not reflect authentic Biblical intent. Mimicking much of modern evangelicalism, the campaign deeply misinterprets the essence of loving one’s neighbor, rendering it virtually unrecognizable under the appearance of a twist on tolerance rather than affirmation or victimization by sin. In conventional interpretation of Christianity informed by biblical teachings, loving one’s neighbor embodies guiding them towards truth and redemption through faith, rather than extending approval in their deviations from divine designs and commands.

The profound misunderstanding perpetrated by this “He Gets Us” campaign allows people living in defiance of God’s established designs to be mistakenly portrayed as victims either their sins or perceived ‘Christian bigotry’. By stitching together such narratives, anyway rebellious towards God is falsely promoted into an oppressed innocent figure. The true message about Jesus and repentance become obscured amidst these warped portrayals.

Focusing on tolerance at its core message subtly endorses actions contradicting Christ’s transforming work on the cross offered through His redemptive sacrifice. Genuinely innocent individuals may unwittingly fall prey to these skewed scenes infiltrating public platforms like classrooms, churches till warning against those comes right from scriptures (1 Peter 5:8).

Nonetheless amidst these sharp distortions, unmistakable hope still exists for everyone, including those known as ‘they/them.’ It lies firmly rooted within Jesus Christ’s gospel and the Christian worldview, which embodies a blend of divine grace and truth. Christ invites us to hold steadfastly onto the unfiltered Word of God surpassing its seemingly offensive in worldly contexts.

In an era where truth is being routinely reinvented, the “He Gets Us” campaign merely amplifies a problematic trend shaping scriptures to fit societal caprices. As prudent purveyors of trusted news, we believe that an uncompromising rejection of such distortive narratives and boldly declaring gospel’s fullness offers authentic hope through penitence and faith in Jesus.

Embracing this grace rather than affirming them in their defiance points them to God, who alone holds the power to rescue them from impending doom. Thus illustrating absolute love for our neighbors resonating with the real news about salvation. Even amidst a backdrop of challenging times, this conveys an essential aspect of Christian life viewed through scripture’s lens.