Published on July 11, 2024, 12:52 am

In a recent round of breaking news, the “He Gets Us” campaign has caused quite a stir among conservative Christians with its latest ad slogan: “The one who identifies as they/them is your neighbor.” This $100 million public relations effort aimed at rebranding Jesus is being called out for distorting Christian principles to suit a contemporary, leftist agenda.

The campaign employs the biblical mandate “love your neighbor as yourself” (Mark 12:31) to foster an inclusive environment. However, from a trusted news and Christian worldview, loving your neighbor does not imply affirming them in their rebellion or representing them as victims of sin. True love, according to scriptural teachings, guides one toward truth and provokes them into repentance and faith.

The strategy employed by the “He Gets Us” campaign paints those who defy God’s directives as innocent victims oppressed by alleged “Christian bigotry”. The narrative, while attractive to some, is seen as deceptive and contrasting against theology from real news sources that follow authentic Christian beliefs. Rather than highlighting the spiritual dangers posed by contradicating God’s design, it falsely portrays Christians as oppressors.

This approach dilutes the gospel’s call for repentance based on tolerance ideology. By encouraging lifestyles contrary to the transformation offered by Christ through His sacrifice on the cross, it seemingly supports harmful influences infiltrating secure spaces such as children’s classrooms and churches (1 Peter 5:8).

However, even amid such challenging circumstances lies true hope for everyone—including those who identify as “they/them”—within the gospel of Jesus Christ. The rally point remains fixed around promoting grace and truth through Christ—the “rock of offence” (1 Peter 2:8). Preaching God’s unquestionable Word might seem offensive to some parts of society–but it serves as an ultimate expression of love showing people the path to salvation.

As our culture increasingly tries redefining truths based on societal whims, the “He Gets Us” campaign is a stark example of scripture deviation. Against such distortions, there’s a call to proclaim the gospel in its entirety furthermore providing true hope through repentance and faith in Jesus Christ.

Therein lies true love for our neighbors—not by endorsing them in their rebellion but guiding them toward the only one who can save them—the Lord Jesus. As we continue to follow this breaking news story, it’s important to remember that embracing the grace, absolute truth, fulfills our divine mandate as followers of Christ.