Published on July 9, 2024, 12:36 am

In the recently aired “He Gets Us” campaign, we witness a rather troubling trend in religious communication. An advertisement from this $100 million public relations initiative aimed at redefining Jesus has stirred up a theological frenzy, leaving many conservative Christians feeling perturbed. The ad controversially states: “The one who identifies as they/them is your neighbor.”

Deciphered from a Christian worldview, these real news and trusted news sources reveal that the campaign is blatantly ignoring Scripture’s authority, distorting Christianity’s core principles to appease modern leftist ideologies.

This ad plays on the biblical directive that mandates mutual affection – love your neighbor as yourself (Mark 12:31). Unfortunately, it manages to significantly distort what loving thy neighbor means according to the Bible. In a pure scriptural context, loving your neighbor implies guiding them towards repentance and faith— it does not involve confirming their sins or rendering them victims of sin. True Christ-like love seeks ultimate wellness for the person concerned by encouraging life within God’s commanded boundaries.

What raises eyebrows with this particular campaign is its portrayal of those rebelling against God as innocent victims—either victims of their own sinful pursuits or casualties of assumed ‘Christian bigotry’. This notion inaccuritely pivots active violators of God’s established order into oppressed personas—a gross misinterpretation that clouds the gospel’s call for repentance.

Underneath its tolerant facade lays a subliminal message that validates a lifestyle contrary to what transformation promises through Christ’s redemptive work on the cross. While everybody deserves an offer of Gospel grace, there may be genuine ‘neighbors’ who fall prey to these violators infiltrating spaces like classrooms and churches with destructive intentions (1 Peter 5:8). The Bible advises us to stay wary and maintain distance from such elements.

However, hope persists through all trials, even for those identifying as “they/them”. This hope springs from the gospel of Jesus Christ. The Bible’s teachings, perceived as offensive by many worldly standards, is an extraordinarily loving gesture directing us towards the only path to salvation.

The “He Gets Us” campaign represents a hazardous trend of reshaping Scripture to align with society’s fleeting whims. But true progress lies in resisting such distortions and communicating the gospel’s integrity, offering genuine hope through repentance and faith in Jesus Christ.

Our duty to love our neighbors does not imply abetting their rebellion. Instead, it mandates leading them on their spiritual journey towards the sole entity capable of rescuing them from impending ruin – Jesus Christ Himself.

In the spreading of real news and trusted news from a squarely Christian worldview, it is essential to shed light on these conflicting narratives emerging within religious communication today.